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Title: Glaxo Smith Kline: plan estratégico de marketing: liderazgo digital en el mercado del tratamiento de las enfermedades respiratorias
Author: Arribas Arnau, Rubén
Tutor: Vilella Nebot, Carolina
Keywords: marketing plan
pharmaceutical company
Issue Date: Feb-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This document uses a fictitious case (although based as much as possible on reality) for the creation of a strategic marketing plan. Its creation and the information contained in this case, have as their main objective to be presented to the UOC as TFG (final degree project) of Marketing and Research and market techniques.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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