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http://hdl.handle.net/10609/132188
Title: | CRM en sanidad: empoderamiento del paciente |
Author: | García Taboada, Mónica |
Director: | Guitart, Isabel |
Tutor: | González García, José Luis |
Abstract: | This project analyzes through each of the four phases of the life cycle of implementation of an Enterprise Information System (EIS) the benefits and risks of the implementation of a CRM system in the health sector. For this, a fictitious hospital complex called Saudelia has been assumed. After a year of changes in which Saudelia is in a phase of business growth and thanks to which the offer of its health services has improved considerably, the organization's management perceives that the link between patients / citizens with the brand has deteriorated, which entails a loss of competitiveness for the organization and damages its strategic objectives. The project consists of carrying out a consultancy to analyze the feasibility of implementing a CRM solution that adds value to communication and relationships between users - whether they are patients, citizens or the health professionals themselves - and the organization. |
Keywords: | CRM implantation health |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jun-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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mgartabTFG0621memoria.pdf | Memoria del TFG | 5,57 MB | Adobe PDF | View/Open |
mgartabTFG0621presentación.pdf | Presentación del TFG | 1,86 MB | Adobe PDF | View/Open |
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