Please use this identifier to cite or link to this item:
Title: Business innovation strategy
Author: López Fernández, Daniel
Tutor: Rodero Tomas, Ferran
Abstract: This Master's Thesis has two main parts: first, it contains definitions, general steps or classifications mainly in innovation and digital transformation. All the points discussed are a collection of knowledge, experience and information supported by books, research publications or specialized websites. Here we will discuss the main reasons why companies distrust investing in innovation, why it should be a pillar in business strategy, how to implement a strategy, what is the digital revolution we are experiencing or the key points for companies to innovate. In addition, we will reflect on the paradox of innovation, how companies can find sources of financing for innovation, how to promote it through laboratories and how to work with new and emerging technologies. With all these definitions and concepts, together we will embark on a journey in guide format on how to create an innovation strategy, considering questions and discovering answers in this step-by-step journey. Once all the points have been addressed and the GAPs identified, we will enter the last block to define the strategies of the objectives and their lines of action in this simulated case.
Keywords: business strategy
digital innovation
Document type: info:eu-repo/semantics/masterThesis
Issue Date: Jul-2021
Publication license:  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

Files in This Item:
File Description SizeFormat 
dlopezfernanTFM0621memory.pdfTFM memory3,57 MBAdobe PDFThumbnail