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http://hdl.handle.net/10609/135666
Title: | Pla de màrqueting digital pels boscos de muntanya |
Author: | Tendero Roca, Núria |
Tutor: | Lamirán Palomares, José María |
Abstract: | The Third Environmental Sector is highly atomized by entities with a small organizational structure and low economic resources. One of its challenges is to overcome sensationalism and the lack of trust of society to collaborate with these entities. The cause, reputation and affinity with the way of acting of the entities are essential elements for people in their choice to collaborate. Digital channels are identified as one of the main opportunities to overcome this challenge. This TFM presents a Digital Marketing Plan for an environmental foundation, providing a redefinition of digital strategy for innovation, visibility and growth of the project and the cause. |
Keywords: | digital marketing third environmental sector SEO content marketing social networks |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 24-Jun-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
ntenderoTFM0621memòria.pdf | Memòria del TFM | 3,88 MB | Adobe PDF | View/Open |
ntenderoTFM0621presentació.pdf | Presentació del TFM | 4,66 MB | Adobe PDF | View/Open |
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