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Title: El feminisme de la casa Dior
Author: Aguiló Marqués, Francesc
Tutor: Niqui i Espinosa, Cinto
Others: Guasch Vidal, Joan Miquel
Keywords: advertising
audiovisual communication
Christian Dior
gender studies
Issue Date: 9-Jan-2022
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This Final Project of the Degree in Communication aims to analyze and investigate the representation of women in the haute couture brand Chrisitan Dior in their advertising images. The image of the woman and her clothing of the Dior house have always been associated with being a reflection of a social portion. Fashion photographs that have been present in very important publications such as VOGUE, HARPER'S BAZAAR. As if it were a mirror, women, never better said, mirrored and craved much more than that piece of clothing represented in the image. What is the current situation? Have these photographs and visual contents modified their codes as a result of the emergence of social movements? Have they been intense enough to shatter codes, archetypes and the female representation of this brand? The analysis of these visual contents can rebel against us if it is. And in any case, new codes and female roles have been established.
Language: Catalan
Appears in Collections:Trabajos finales de estudios de género
Treballs finals de carrera, treballs de recerca, etc.

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