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Title: Disseny de marca i identitat visual de nine: Aplicació mòbil per escurçar distàncies digitals entre expatriats vivint a la Xina i Espanya
Author: Amaya Gómez, Adán
Tutor: Alberich Pascual, Jordi
Keywords: app
Issue Date: 15-Jan-2022
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The challenge of moving to another country for an indefinite period of time generates uncertainty, fear and homesickness for the person who is experiencing it, as well as for their relatives who are located in their country of origin. Generally, for individuals who want to go abroad worried about losing their home, the difficult thing about being an expat is that the lack of being with the family and friends never completely disappears. This project seeks to design a new brand together with its visual identity to develop the prototyping of a mobile application. The one that results from the management of the emotional impact of this community, focused on the inhabitants of the regions of China and Spain and promoting cohesion and remote intra-family connectivity. The project has been defined from an investigation in the creation of a brand and qualitative and quantitative data collection methods have been applied through interviews and surveys. When validating the product, it is concluded that its adoption can result in several benefits for the different users that can strengthen family ties and alleviate emotional effects during their stay being abroad.
Language: Catalan
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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