Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/1425
Title: The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
Author: Rodríguez Ardura, Inma
Martínez López, Francisco José
Meseguer Artola, Antoni
Others: Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
Issue Date: 2008
Citation: RODRÍGUEZ, I.; MARTÍNEZ, F.J.; MESEGUER, A. (2008). "The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.
Abstract: Abstract.
URI: http://hdl.handle.net/10609/1425
Appears in Collections:Conference lectures

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