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http://hdl.handle.net/10609/1425
| Title: | The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms? |
| Author: | Rodriguez-Ardura, Inma  Martínez López, Francisco José Meseguer-Artola, Antoni |
| Others: | Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
| Citation: | RODRÍGUEZ, I.; MARTÍNEZ, F.J.; MESEGUER, A. (2008). "The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May. |
| Abstract: | Abstract. |
| Document type: | info:eu-repo/semantics/conferenceObject |
| Issue Date: | 2008 |
| Publication license: | https://creativecommons.org/licenses/by-nc-nd/2.5/es/  |
| Appears in Collections: | Conference lectures |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rodriguez_EMAC08_Internet.pdf | 8,64 kB | Adobe PDF |  View/Open |
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