Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/1425
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Rodriguez-Ardura, Inma | - |
dc.contributor.author | Martínez López, Francisco José | - |
dc.contributor.author | Meseguer-Artola, Antoni | - |
dc.contributor.other | Universitat Oberta de Catalunya. The New Economy Observatory (ONE) | - |
dc.date.accessioned | 2010-02-16T11:58:32Z | - |
dc.date.available | 2010-02-16T11:58:32Z | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | RODRÍGUEZ, I.; MARTÍNEZ, F.J.; MESEGUER, A. (2008). "The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May. | - |
dc.identifier.uri | http://hdl.handle.net/10609/1425 | - |
dc.description.abstract | Abstract. | en |
dc.description.abstract | Abstract. | es |
dc.description.abstract | Abstract. | ca |
dc.format.mimetype | application/pdf | - |
dc.language | eng | - |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/2.5/es/ | - |
dc.subject.lcsh | Internet marketing | en |
dc.subject.lcsh | Electronic commerce | en |
dc.subject.lcsh | Consumers | en |
dc.title | The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms? | - |
dc.type | info:eu-repo/semantics/conferenceObject | - |
dc.subject.lemac | Màrqueting per internet | ca |
dc.subject.lemac | Comerç electrònic | ca |
dc.subject.lemac | Consumidors | ca |
dc.subject.lcshes | Marketing por internet | es |
dc.subject.lcshes | Comercio electrónico | es |
dc.subject.lcshes | Consumidores | es |
Appears in Collections: | Conference lectures |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Rodriguez_EMAC08_Internet.pdf | 8,64 kB | Adobe PDF | View/Open |
Share:
Items in repository are protected by copyright, with all rights reserved, unless otherwise indicated.