Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/145797
Title: Stachio, guía de referencia para la comunidad vegana
Author: Badolato Munuera, Ana
Tutor: Ferrusola Fargas, Josep
Others: Adell, Ferran  
Abstract: It is a fact that, in recent years, society has changed its consumption and eating habits, making them increasingly responsible and oriented towards caring for the planet. Among these new social habits, we find that more and more individuals are making the transition to vegan or vegetarian food. From personal experience, it is a known problem to face such a transition without making the wrong choice of products or without damaging the balance in the diet with it. In addition, we live in an increasingly busy society, where digital and immediacy are imposed as a means of access to information for people. For this very reason, this project will address the needs of these social groups to try to come up with a possible digital and easily accessible solution. Currently there are not enough reliable and unified sources of information where to consult the origin and composition of food, as well as other information that could be relevant (alternatives to get the weekly nutrients, restaurants with vegan options, recipes, etc.). For all these reasons, the main objective of this Final Degree Project is to serve as a guide in the process of ideation, creation and development of a mobile application related to vegan and vegetarian diet that encompasses all the above described, as well as the creation of the brand that will represent it in the market.
Keywords: vegans
design thinking
UX
mobile applications
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: Jun-2022
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Bachelor thesis, research projects, etc.

Files in This Item:
File Description SizeFormat 

Stachio.mp4

Vídeo promocional51,17 MBMP4View/Open

Defensa.mp4

Defensa del proyecto597,22 MBMP4View/Open
abadolatoTFG0622memoria.pdfMemoria del TFG25,08 MBAdobe PDFThumbnail
View/Open
abadolatoTFG0622analisiscompetencia.pdfAnálisis de la competencia64,08 kBAdobe PDFThumbnail
View/Open
abadolatoTFG0622entrevista.pdfEntrevistas hábitos de consumo736,03 kBAdobe PDFThumbnail
View/Open
abadolatoTFG0622test.pdfTest de usabilidad435,59 kBAdobe PDFThumbnail
View/Open
abadolatoTFG0622manualidentidad.pdfManual de identidad9,17 MBAdobe PDFThumbnail
View/Open