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Title: Discurso, creatividad y estrategia publicitaria en la música trap hecha por mujeres en España – 2022. Una perspectiva feminista interseccional
Author: García Núñez, Alicia
Tutor: Serra Folch, Carolina
Keywords: urban music
LGTBIQ+ collective
gender studies
Issue Date: Jun-2022
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: We are facing a paradigm shift: thirty years ago very few women, if any, would have dared to speak as clearly as Generation Z or Generation Y does in their songs. In their trap, rap, reggaeton, dance hall, and we could go on, drill, etc. songs. Yes, that which is encompassed under the gringo umbrella of urban or Latin is more than music relegated to specific GRAMMYs or to a genre of music that the majors or major labels end up focusing on because their share of the pie is being taken by the common people. With little or no resources. Faced with the revolution of social networks, the popularization and cheapening of production costs and audiovisual recording systems, the introduction of smartphones as a commonly accepted form of recording and/or the generalized unemployment in a country hit by the 'brick crisis', what we could summarize as bedroom pop appeared. That is, music produced in a room, with just a program and a MIDI keyboard, when there was not much else to do, because work was not exactly plentiful, and 'anyone' had at hand a Fruity Loops, a Garage Band that came integrated with the purchase of a Mac or a cracked Ableton Live or in the version that is given away with sound cards or midi keyboards, the Lite. But above all, in contexts where they had not participated naturally before, women appear as protagonists of many of the stories that take place. What interests us here, what moves us to undertake this research, is that generational change in the key of communication, what allows it, how it is transmitted, what iconography is used and how it develops in a certain historical moment. And how it connects all this with a grassroots, anti-racist, intersectional feminism that has safe spaces for women, the LGTBIQ+ collective and anyone who wishes to move away from the yoke of the heteropatriarchal norm. This work will take into account rules of spelling, grammar, syntax and style, but will also include poetic licenses, slang words or slang used in the songs. Hence also the creation of section names such as this one or others: Intro, Outro, Theory Marquitos or Acoplao por Anexo, to name just a few, emulating the lexicon used in this field. It should be pointed out that these will be used in italics as a method of performative differentiation. In short: the performativity of language will be highlighted with neologisms, anglicisms and words invented or directly related to the object of study. We will also use inclusive language or language that gives priority to women when designating both genders.
Language: Spanish
Appears in Collections:Trabajos finales de estudios de género
Trabajos finales de carrera, trabajos de investigación, etc.

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