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Title: Diseño de una web y un catálogo de cosmética
Author: Ruiz Fernández, Carla
Alfonso Fernandez, Paula
Abstract: This final degree project, called TFG from now on, has been carried out by the student Carla Ruiz Fernández for the degree in Design and Multimedia taught by the Universitat Oberta de Catalunya (UOC), degree studied online thanks to the virtual campus tool and the resources provided by the faculty and the center. The main objective of this work will be to translate the knowledge and skills developed throughout the degree through a personal project developed for a fictitious brand. Throughout this TFG I will try to address as many issues as possible, within the areas related to my proposal. I will have very present subjects such as branding, user-centered design, web design, packaging and editorial, all of them encompassing layout, composition, typography, color theory ... In conclusion, the concept of the project will be the creation of an e-commerce website for a fictional startup called Aware, or Aware Cosmetics, which offers body and facial care products and makeup and will have certain claims that I will have to highlight, depending on the products may be 100% natural, vegan, not tested on animals, eco-friendly, free of silicones and parabens, etc.. The most remarkable and to boast will be that it is a 100% online commerce, something innovative today and that is booming. With a friendly and explanatory design of the process, both the birth of the company and the development of products, packaging and transportation. Apart from the web I will elaborate the packaging of several products and visual elements with the idea of incorporating them to the web and provide the desired aesthetics. Finally, a catalog will be designed based on the premise of the opening of the store and with different coupons for users.
Keywords: web design
commercial catalog
Type: info:eu-repo/semantics/bachelorThesis
Issue Date: 9-Jan-2023
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Appears in Collections:Bachelor thesis, research projects, etc.

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