Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/147432
Title: | Rediseño de la Imagen Corporativa de la Policía Nacional y la Guardia Civil |
Author: | Olmos Herrero, Óscar |
Tutor: | Jaimez Fuentes, Alain |
Abstract: | This bachelor thesis has as objective to identify the vulnerabilities and to identify areas of improvement of the corporate visual identities of the Policía Nacional and the Guardia Civil to give to this institutions coherent, homogeneous simbols and brand architecture that transmit the mission, values and objectives of both. To achieve this goal multiple analysis techniques have been carried out as Benchmarking or survey, plus the investigation of the institutions structure to get an idea of their real necessities. Thus, after this analysis and obtained the appropriate conclusions, the entire corporate visual identity of the Policía Nacional on the one hand and the Guardia Civil on the other has been developed, mantaining their independency but granting both I.V.C. coherence and homogeneity with each other. Finally, the results and the degree of compliance with the objectives established during the analysis have been analyzed. |
Keywords: | branding corporate visual identity redesign |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jan-2023 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ![]() |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
oscarolmoshTFG0123memoria.pdf | Memoria del TFG | 12,65 MB | Adobe PDF | ![]() View/Open |
oscarolmoshTFG0123manualPN.pdf | Manual de Identidad Visual Corporativa de la Policía Nacional | 32,89 MB | Adobe PDF | ![]() View/Open |
oscarolmoshTFG0123manualGC.pdf | Manual de Identidad Visual Corporativa de la Guardia Civil | 22,52 MB | Adobe PDF | ![]() View/Open |
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