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Title: El Desafío. Marketing en un club deportivo sin ánimo de lucro
Author: Rubio Fernández, Mercedes Pilar
Iglesias Huix, Mariona
Abstract: With an uncertain future and a past whose trends we cannot take into account, we present the marketing plan that will turn the 300 Challenge into a tourist attraction that shows the virtues of Ceuta and attracts a beneficial sports tourist committed to the sustainability of the city.
Keywords: sustainable tourism
sports tourism
sports marketing
Type: info:eu-repo/semantics/bachelorThesis
Issue Date: 12-Jan-2023
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Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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