Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/147460
Title: El Desafío. Marketing en un club deportivo sin ánimo de lucro
Author: Rubio Fernández, Mercedes Pilar
Iglesias Huix, Mariona
Abstract: With an uncertain future and a past whose trends we cannot take into account, we present the marketing plan that will turn the 300 Challenge into a tourist attraction that shows the virtues of Ceuta and attracts a beneficial sports tourist committed to the sustainability of the city.
Keywords: sustainable tourism
sports tourism
sports marketing
Type: info:eu-repo/semantics/bachelorThesis
Issue Date: 12-Jan-2023
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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