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Title: Manual de gestió de crisis de comunicació a les xarxes socials de la Universitat Pompeu Fabra
Author: Llunell Camps, Ferran
Keywords: crisis communication
institutional communication
social networks
communication crisis management
Issue Date: 2-Jun-2022
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This master's thesis was created with the main objective of proposing a communication crisis management manual on social media for the Pompeu Fabra University of Barcelona. In addition, it also aims to take a snapshot of the university system in Spain to find out whether the institutions are prepared to deal with a communication crisis originating in social networks. To this end, a methodology combining quantitative and qualitative data collection has been chosen. The academic literature on the subject was also reviewed in order to build a theoretical framework to support the work. Three real cases of communication crises in social networks suffered by three universities have also been studied. As a result, it has been possible to create a proposal for a communication crisis management manual for the Pompeu Fabra University and to take a snapshot of the entire university system.
Language: Catalan
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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