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Title: Comercio electrónico en femenino: Mujeres emprendedoras en Centroamérica
Author: Benito Gutiérrez, Sara
Tutor: Díaz Luque, Pablo  
Keywords: gender studies
women's entrepreneurship
digital divide
Central America
gender gap
Issue Date: Feb-2023
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The acceleration of e-commerce in the wake of the COVID-19 pandemic demonstrates that it is an agile and resilient market. E-commerce offers new opportunities for the economic development, especially for developing and least developed countries. The digital economy is also an opportunity to empower women and reduce the gender gap affecting millions of women in the world. However, many barriers still prevent them to access these markets. To better understand the situation of female entrepreneurship in the context of e-commerce, a qualitative study through semi-structured interviews has been carried out with women entrepreneurs from Central America. The goal is to listen to the experiences of the entrepreneurs themselves to identify the barriers faced by women in this field, but also the strategies that support their development in this market. The study reveals that, in this region, social networks play an essential role in the participation of women in e-commerce, as well as the support received by their environment. However, in these countries, there are still some cultural barriers that delay the consolidation of the e-commerce market.
Language: Spanish
Appears in Collections:Trabajos finales de estudios de género
Trabajos finales de carrera, trabajos de investigación, etc.

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