Please use this identifier to cite or link to this item:
Title: Desenvolupament de la identitat visual i gràfica per a la campanya "A la meva pell". Projecte Ad Hoc
Author: Miquel Solé, Mariona
Tutor: Marco Canoves, Irma
Others: Foglia, Efraín  
Abstract: “A la meva pell” is a project aimed at raising awareness among young people about the everyday aggressions and micro-masculinities experienced by girls/women. With the help of creating a visual identity document, a series of events are carried out through public interventions to highlight the sexism and micro-masculinities that women experience on a daily basis, and to raise awareness among the youth. Additionally, support is provided to victims through professionals, so that they know they are not alone. This final degree project is part of the Bachelor’s Degree in Design and Digital Creation at the Open University of Catalonia, which includes tools for storytelling and visual and graphic identity. Different projects related to feminism and related to the events are analysed, from which conclusions are drawn to develop a visual and graphic identity document. This document helps us create a solid corporate image before carrying out any visual material. The results of the document analysis and the development of visual identity, conclude with a project in the form of public and museum intervention, which helps young people reflect on the micro-masculinities of everyday life.
Keywords: visual and graphic identity
gender studies
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: Jan-2023
Publication license:  
Appears in Collections:Trabajos finales de estudios de género
Trabajos finales de carrera, trabajos de investigación, etc.

Files in This Item:
File Description SizeFormat 
Cartell esdeveniment final - A la meva pell 01.jpgCartell esdeveniment 017,13 MBJPEGThumbnail
Cartell esdeveniment final - A la meva pell 02.jpgCartell esdeveniment 026,44 MBJPEGThumbnail
Cartell esdeveniment final - A la meva pell 03.jpgCartell esdeveniment 036,59 MBJPEGThumbnail
mamiquelsoTFG0123memoria.pdfMemòria del TFG27,77 MBAdobe PDFThumbnail
mamiquelsoTFG0123annex1_ProjecteBase.pdfAnnex 1. Projecte Base4,36 MBAdobe PDFThumbnail
mamiquelsoTFG0123annex2_Manual d'identitat grafica.pdfAnnex 2. Manual d'identitat gràfica4,22 MBAdobe PDFThumbnail
View statistics

This item is licensed under aCreative Commons License Creative Commons