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http://hdl.handle.net/10609/147745
Title: | Desenvolupament de la identitat visual i gràfica per a la campanya "A la meva pell". Projecte Ad Hoc |
Author: | Miquel Solé, Mariona |
Tutor: | Marco Canoves, Irma |
Others: | Foglia Romero, Efrain |
Keywords: | visual and graphic identity feminism micromachisms gender studies |
Issue Date: | Jan-2023 |
Publisher: | Universitat Oberta de Catalunya (UOC) |
Abstract: | “A la meva pell” is a project aimed at raising awareness among young people about the everyday aggressions and micro-masculinities experienced by girls/women. With the help of creating a visual identity document, a series of events are carried out through public interventions to highlight the sexism and micro-masculinities that women experience on a daily basis, and to raise awareness among the youth. Additionally, support is provided to victims through professionals, so that they know they are not alone. This final degree project is part of the Bachelor’s Degree in Design and Digital Creation at the Open University of Catalonia, which includes tools for storytelling and visual and graphic identity. Different projects related to feminism and related to the events are analysed, from which conclusions are drawn to develop a visual and graphic identity document. This document helps us create a solid corporate image before carrying out any visual material. The results of the document analysis and the development of visual identity, conclude with a project in the form of public and museum intervention, which helps young people reflect on the micro-masculinities of everyday life. |
Language: | Catalan |
URI: | http://hdl.handle.net/10609/147745 |
Appears in Collections: | Trabajos finales de estudios de género Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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Cartell esdeveniment final - A la meva pell 01.jpg | Cartell esdeveniment 01 | 7,13 MB | JPEG | ![]() View/Open |
Cartell esdeveniment final - A la meva pell 02.jpg | Cartell esdeveniment 02 | 6,44 MB | JPEG | ![]() View/Open |
Cartell esdeveniment final - A la meva pell 03.jpg | Cartell esdeveniment 03 | 6,59 MB | JPEG | ![]() View/Open |
mamiquelsoTFG0123memoria.pdf | Memòria del TFG | 27,77 MB | Adobe PDF | ![]() View/Open |
mamiquelsoTFG0123annex1_ProjecteBase.pdf | Annex 1. Projecte Base | 4,36 MB | Adobe PDF | ![]() View/Open |
mamiquelsoTFG0123annex2_Manual d'identitat grafica.pdf | Annex 2. Manual d'identitat gràfica | 4,22 MB | Adobe PDF | ![]() View/Open |
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