Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/148161
Title: Plan de comunicación del Ayuntamiento de Rivas Vaciamadrid para la movilidad sostenible
Author: Mariscal Montes, Francisco Javier
Tutor: Sangüesa Novellon, Maika
Others: Gilaberte Redondo, Andreu
Abstract: This final degree thesis deals with a com munication topic, in this case, offering a hypothetical solution applied to a real scenario, such as the communication related to the implementation of new sustainable mobility actions by the city council of Rivas Vaciamadrid (Madrid).
This final degree thesis deals with a communication topic, in this case, offering a hypothetical solution applied to a real scenario, such as the communication related to the implementation of new sustainable mobility actions by the city council of Rivas Vaciamadrid (Madrid). It is a city of about 100,000 inhabitants belonging to the Community of Madrid and bordering the capital. It is the main city of the southeast region of Madrid. This city has experienced exponential demographic growth in recent decades and has had to adapt to the needs and demands of its population, which, although they value positively the efforts made according to surveys carried out with public results (Encuesta de opinión servicios públicos 2021. Ayuntamiento de Rivas Vaciamadrid. Metroscopia, 2021), it is true that we have not always been able to satisfy their wishes. Therefore I believe that it is necessary to rethink the communication strategy through a new communication plan that clearly explains the motivation of the actions in terms of sustainable mobility in the city. This will be possible through the promotion of the use of bicycles and scooters and the development of infrastructure for this purpose, such as bike lanes, parking lots or the bicycle rental network throughout the city. All this will be analyzed and developed in a communication plan that will cover from a redesign of the corporate image to make it more recognizable, attractive and cohesive with the whole of the municipal public administration, to its application in the municipal website and the necessary resources to convey the message (videos, photos, infographics).
Keywords: sustainable mobility
sustainable transport
sustainable city
eco-mobility
environmental communication
cycling city
Document type: info:eu-repo/semantics/bachelorThesis
Issue Date: Jun-2023
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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