Please use this identifier to cite or link to this item:
Title: Departament de recursos humans: disseny i implementació
Author: Masip Ceña, Antoni
Tutor: Boada-Grau, Joan  
Abstract: The majority of large or multinational companies have a human resources area or department, but it is not a common occurrence in SMEs. The number of these types of companies which are in need of driving the creation of a human resource department or management plan is growing, but they do not dispose of the means or necessary resources, and even more, the fields of study are limited regarding the characteristics and particularities of SMEs. The purpose of this study is to is to create a design and implementation proposal of a human resources department that takes as a main subject of study a medium-sized company in the advertising industry, with the ends of analyzing its present situation regarding human resources, its impact on workplace satisfaction and the motivation of employees, and consequently, the competitivity and productivity of the company. Through a quantitative and methodological design based on semi-structured interviews with different members of the company, such as: the CEO, members of the management team, middle managers, or other workers, we have been able to observe that, first, there actually exists a very basic management of human resources at the moment that is limited to an operational team, and that second, that establishing a human resources area should be a key area of focus within the strategic plan for the company. With the results we obtained from this analysis an implementation proposal for a specific human resources department has been designed, based on the planning of human resources, the distribution and description of the phases and functions, and a chronogram of execution and evaluation. The study concludes that the overall success will depend on the management team and the resources dedicated to its projection and realistic implementation.
Keywords: human resources department
advertisment agency
implementation proposal
human resources practices
Document type: info:eu-repo/semantics/masterThesis
Issue Date: Jun-2023
Publication license:  
Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

Files in This Item:
File Description SizeFormat 
amasipceTFM0623memoria.pdfMemòria del TFM1,08 MBAdobe PDFThumbnail
View statistics

This item is licensed under aCreative Commons License Creative Commons