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http://hdl.handle.net/10609/148587
Title: | Disseny de marca i identitat visual de Voraviu Studio |
Author: | Solà Sotos, Gemma |
Tutor: | Gonzalez-Mardones, Sheila |
Others: | San Cornelio, Gemma |
Abstract: | Climate change is the largest global challenge we face as a society, and the fashion industry is one of the linear economies that highly contributes to it. The social and environmental impact it generates, especially when it comes to fast fashion, is both devastating and unsustainable. Additionally, the worrying consumption's increase and, at the same time, the decrease of the amount of times an item is used over the last twenty years is a factor that adds to the damage and negative effects. This project aims to design a new fashion brand that innovates with techniques, processes and materials to foster circularity, sustainability and local production. At the same time, it intends to encourage responsible consumption behaviours through made-to-order and customisable production in order to establish new value dialogues between the customer and the garment. The project has been defined through a secondary quantitative research on the problems of the industry and the ways of development. Afterwards, an analysis of precedent brands and benchmarks in the field was carried out in order to define its intangibles and, ultimately, to develop the visual identity and its applications. |
Keywords: | fashion industry circular economy sustainability responsible consumption innovation 3D knit |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 18-Jun-2023 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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gemmasolaTFM0623memoria.pdf | Memòria del TFM | 20,25 MB | Adobe PDF | View/Open |
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