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Title: Estereotips de gènere en les imatges de les autorepresentacions de Tinder
Author: Rebulà Garí, Anna
García-Alamán, Alejandro  
Abstract: The social network Tinder is a space for social interaction and relationship seeking, where users self-represent through a series of actions that define how others perceive them. This study analyzes and identifies, from a gender perspective, whether stereotypes and gender roles are reproduced in the images of self-representations of 62 profiles of women seeking men and 62 profiles of men seeking women, aged between 18 and 29 years. This is achieved through the creation of a category system. Out of the total images analyzed (n=720), 55% (n=395) belong to the female gender, and 45% (n=325) belong to the male gender. Regarding the female gender, 65% (n=258) of the images are stereotyped according to the established categories, highlighting the category of images that seek an ideal of beauty or be the object of desire. In contrast, in the male gender, only 35.4% (n=115) of the images are stereotyped, a surprising result that raises the question of whether social norms are changing or if the current empowerment of women could justify this lack of representation in male stereotypes, as heterosexual men using the application and self-representing seek to be desirable to women. The difference in percentages has also allowed us to identify recurring patterns of behavior aimed at appearing more desirable, conforming to the paradigm of a highly sexualized society.
Keywords: Gender studies
Type: info:eu-repo/semantics/bachelorThesis
Issue Date: Jan-2023
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