Please use this identifier to cite or link to this item:
Title: Plan de marketing digital – Lawers Consultores – Agencia de marketing turístico
Author: García Cardona, Cristina
Tutor: Méndez-Aparicio, M Dolores  
Others: Cerdan Chiscano, Monica  
Abstract: This final Project (TFM) consists on the creation of a digital marketing plan for a business project, whose viability is being studied in this TFM: Lawers Consultores – Digital Marketing Agency. With this strategy, the main purpose is to obtain the first clients for the company at the same time that it is positioned, creates a brand image and other specific goals are obtained as well. Thorough a bibliographic revision of different sources of the actual situation of the company’s sector (external analysis: macroenviroment and microenviroment and internal analysis) and qualitative information obtained from the interviews done to the direct and indirect target audience of the company. That target audience as well as the goals, the strategies and the tactics followed by the company have been also defined in this analysis. To conclude, an economic study of the inversion and profit obtained by each one of these actions has been developed and some control mechanisms have been established to ensure the correct function of these actions.
Keywords: digital marketing
turistic marketing
rural tourism
touristic consultancy
Document type: info:eu-repo/semantics/masterThesis
Issue Date: 20-Jan-2022
Publication license:  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

Files in This Item:
File Description SizeFormat 
cristinagarciacTFM0122memoria.pdfMemoria del TFM4,72 MBAdobe PDFThumbnail
View statistics

This item is licensed under aCreative Commons License Creative Commons