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http://hdl.handle.net/10609/149447
Título : | The logo type |
Autoría: | Bartomeu-Magaña, Elena |
Citación : | Bartomeu Magaña, Elena (2019) “ The Logo Type.”. Questiones Publicitarias, 23 (2), pp. 21 - 30 https://doi.org/10.5565/rev/qp.315 |
Resumen : | This paper presents the typical sign of identity––the logotype––used by Spanish media in Spain during the first decade of the twenty-first century. The logotype was defined after studying a sample of 130 visual signs of corporate identity either designed or re-designed before 2010. The analysis of the signs was carried out using a tool designed as part of the doctoral research to measure trends in the visual sign of corporate identity. The results show a trend in the sample which fits the description of the index––according to Peirce––in which the communicative values of the context of use predominate. This tendency highlights a denotative form of representation, which we interpret as the need to anchor ourselves to the AFK reality (away from the keyboard reality) which nowadays is digital, interactive and changing. |
Palabras clave : | logotype semiotics trend media branding |
DOI: | https://doi.org/10.5565/rev/qp.315 |
Tipo de documento: | info:eu-repo/semantics/article |
Versión del documento: | info:eu-repo/semantics/publishedVersion |
Fecha de publicación : | 15-ene-2019 |
Licencia de publicación: | http://creativecommons.org/licenses/by-sa/3.0/es/ |
Aparece en las colecciones: | Articles |
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Fichero | Descripción | Tamaño | Formato | |
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315-Texto del artículo-755-2-10-20190115.pdf | 1,27 MB | Adobe PDF | Visualizar/Abrir |
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