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Issue Date
Title
Author(s)
2008-09
El comercio electrónico en perspectiva: dinámica y desencadenantes
Rodriguez-Ardura, Inma
;
Meseguer-Artola, Antoni
;
Vilaseca-Requena, Jordi
;
Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
2008
Factors influencing the evolution of e-commerce: an empirical analysis in a developed market economy
Rodriguez-Ardura, Inma
;
Meseguer-Artola, Antoni
;
Vilaseca-Requena, Jordi
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2008
The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
Rodriguez-Ardura, Inma
;
Martínez López, Francisco José
;
Meseguer-Artola, Antoni
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2008
Playing cat and mouse: consumer empowerment and marketing interaction on the internet
Rodriguez-Ardura, Inma
;
Martínez López, Francisco José
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
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Author
3
Meseguer-Artola, Antoni
2
Martínez López, Francisco José
2
Vilaseca-Requena, Jordi
Subject
4
Electronic commerce
3
Internet marketing
3
Marketing por internet
3
Màrqueting per internet
2
Consumers
.
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