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2008
The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
Rodriguez-Ardura, Inma
;
Martínez López, Francisco José
;
Meseguer-Artola, Antoni
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2008
Playing cat and mouse: consumer empowerment and marketing interaction on the internet
Rodriguez-Ardura, Inma
;
Martínez López, Francisco José
;
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
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Rodriguez-Ardura, Inma
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Comercio electrónico
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