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Issue Date
Title
Author(s)
2021-04-12
Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance
Jiménez-Zarco, Ana Isabel
;
Clemente Almendros, Jose Antonio
;
González González, Inés
;
Aracil Jordà, Jorge
;
Universitat Oberta de Catalunya (UOC)
;
Marconi International University
;
Universidad Internacional de La Rioja
;
Universidad Pontificia Comillas
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Author
1
Aracil Jordà, Jorge
1
González González, Inés
Subject
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digital transformation
1
financial performance
1
social media marketing