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Fecha de publicación	Título	Autor(es)
2018-08-15	Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2014-12-02	Entrepreneurial decisions: insights into the use of support services for new business creation	Ammetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep
2018-12-27	Flow experiences in personalised e-learning environments and the role of gender and academic performance	Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya (UOC)
2015-12-01	E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2015-07-01	Learning from customer interaction: how merchants create price-level propositions for experience goods in hybrid market environments	Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma
2008	Playing cat and mouse: consumer empowerment and marketing interaction on the internet	Rodriguez-Ardura, Inma; Martínez López, Francisco José; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2020-08-07	A PLS-neural network analysis of motivational orientations leading to Facebook engagement and the moderating roles of flow and age	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2020-06-27	Understanding peer-to-peer, two-sided digital marketplaces: pricing lessons from Airbnb in Barcelona	Llados-Masllorens, Josep; Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2018-09-25	The playfulness of Facebook - Shaped by underlying psychological drivers and gender differences	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2014-06-01	What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention	Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni