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Title: Quadre de comandament integral per a model de negoci de subscripció
Author: Virgili Llop, Joaquim
Tutor: Martínez Fontes, Xavier
Others: Universitat Oberta de Catalunya
Keywords: growth hacking
balanced scorecard
Issue Date: 15-Jun-2015
Publisher: Universitat Oberta de Catalunya
Abstract: The objective of this project is to develop a business dashboard for a company which follows a freemium subscription model (composed by a free base tier and a premium paying tier). The scope of the project is limited to the subscription model key variables and to the customer management, which includes a strategic vision of the commercial evolution of the company, and the operational functions of customer acquisition, upselling and retention.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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VirgiliLlopJoaquim_TFG_Video_presentació.wmvVideo presentació30,87 MBWMV (Windows Media Video)View/Open
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VirgiliLlopJoaquim_TFG_DadesFicticies.xlsxDades Fictícies (Document de treball)1,17 MBMicrosoft Excel XMLView/Open
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virgilillopTFG0615presentació.pdfPresentació del TFG1,16 MBAdobe PDFThumbnail
virgilillopTFG0615memòria.pdfMemòria del TFG1,69 MBAdobe PDFThumbnail