Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/47141
Title: | Estudio de satisfacción y posicionamiento de Triathlon Vitoria-Gasteiz |
Author: | Galdos Valdecantos, Itziar |
Tutor: | Ariste Castaño, Santiago ![]() |
Others: | Universitat Oberta de Catalunya |
Keywords: | market research positioning (marketing) triathlon Vitoria-Gasteiz satisfaction survey market research |
Issue Date: | 7-Mar-2016 |
Publisher: | Universitat Oberta de Catalunya |
Abstract: | This end-of-degree project in Marketing and market research, carried out a study both of user satisfaction among the participants of the Triathlon Vitoria-Gasteiz, and of the brand positioning of the event in a rapidly expanding market. The aim was to obtain objective data which could be used by the company, Asociación Maratlón, as indicators to establish action plans within the global strategic approach of the Triathlon. |
Language: | Spanish |
URI: | http://hdl.handle.net/10609/47141 |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
itzigaldosTFG0116memoria.pdf | Memoria del TFG | 5,64 MB | Adobe PDF | ![]() View/Open |
itzigaldosTFG0116presentación.pdf | Presentación del TFG | 2,12 MB | Adobe PDF | View/Open |
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