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http://hdl.handle.net/10609/48341
| Title: | Plan de comunicación de Liberbank |
| Author: | Castillo Serna, Jorge |
| Tutor: | Segura Virella, Gemma |
| Others: | Universitat Oberta de Catalunya |
| Abstract: | This communication plan has been developed to respond to the need to structure, in a rational and efficient way, the communication of the banking entity Liberbank. The plan comes in the wake of the need to create a new brand, resulting from the merger of four savings banks (Cajastur, Caja Cantabria and Caja Extremadura CCM). |
| Keywords: | communication planning Liberbank |
| Document type: | info:eu-repo/semantics/bachelorThesis |
| Issue Date: | 26-Oct-2015 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| jcastillosTFG1015memoria.pdf | Memoria del TFG | 2,92 MB | Adobe PDF |  View/Open |
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