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Title: Del branding personal a la monetització de productes digitals
Author: Rigabert Duque, Pol
Director: Schvarstein Liuboschetz, Sergio
Tutor: García Solórzano, David
Others: Universitat Oberta de Catalunya
Keywords: online course
digital product
content creation
Issue Date: 13-Jun-2016
Publisher: Universitat Oberta de Catalunya
Abstract: In the context of personal branding in the online media, the essay presents the process of planning, creation and dissemination of a personal site that serves as a springboard for the creation of a digital product (media training course) capable of generating economic performance. The methodology includes the latest techniques in responsive design, web analytics, creation of SEO friendly content and production of advertising campaigns in search engines (SEM) and Social Media. Results translate into an increase of online reputation (online presence in the field of media and professional added value), optimal course diffusion and online passive incomes course sales. It is also necessary to highlight the synergies generated between personal web site and course web site. The main conclusion of the essay is the need to create an online prescriber (personal site) to make possible successful sales of infoproducts. Moreover it is also necessary to create quality content and a transmedia strategy to achieve prominent close presence among the target audiences for both sites.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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