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Title: Narrativa transmedia y edición. Posibilidades estéticas y comerciales
Author: Montero Cué, Lola
Tutor: Iribarren i Donadeu, Teresa
Others: Universitat Oberta de Catalunya
Keywords: transmedia storytelling
publishing industry
Web 2.0
Issue Date: 13-Jul-2016
Publisher: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Abstract: The main aim of this article is to explore how the Spanish publishing industry can leverage the opportunities offered by transmedia storytelling and both productively and collaboratively face up to the competition from other cultural industries in the age of convergence.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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