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Title: Narrativa transmedia y edición. Posibilidades estéticas y comerciales
Author: Montero Cué, Lola
Tutor: Iribarren, Teresa  
Others: Universitat Oberta de Catalunya
Abstract: The main aim of this article is to explore how the Spanish publishing industry can leverage the opportunities offered by transmedia storytelling and both productively and collaboratively face up to the competition from other cultural industries in the age of convergence.
Keywords: transmedia storytelling
publishing industry
Web 2.0
Document type: info:eu-repo/semantics/masterThesis
Issue Date: 13-Jul-2016
Publication license:  
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