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http://hdl.handle.net/10609/59533
Title: | La comunicació corporativa de proximitat, o per què les PIME també han d'invertir en la seva pròpia marca |
Author: | Achell Martínez, David |
Tutor: | Costa Romea, Meritxell |
Others: | Universitat Oberta de Catalunya |
Abstract: | The aim of this study is to identify the main elements that communication makes available to companies to contribute to achieving its corporate objectives. |
Keywords: | corporate communication small and medium-sized enterprises content marketing branding proximity public relations advertising communication plan corporate identity |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 25-Jan-2017 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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dachellTFG0117memòria.pdf | Memòria del TFG | 1,55 MB | Adobe PDF | View/Open |
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