Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/6461
Title: El nou periodisme integrat i multiplataforma : el cas del diari Ara
Author: Parreño Rabadán, Mònica
Tutor: Roig, Antoni  
Others: Universitat Oberta de Catalunya
Abstract: We propose a specific case study: the Ara newspaper, which has recently appeared in Catalonia, the first one in this market with integrated cross-platform format and editorial office. The work begins a few months before launching the newspaper, hence the study analyses the pattern of creating expectations and the use of different ways of promotion in social networks.
Keywords: news media
interactive culture
transmediatic narratives
institutional theory
integrated journalism
mediatic convergence
Document type: info:eu-repo/semantics/masterThesis
Issue Date: Oct-2011
Publication license: http://creativecommons.org/licenses/by-nc-nd/3.0/es/  
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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