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Title: Eleccions Autonòmiques de les Illes Balears de maig de 2015. El cas de MÉS per Mallorca
Author: Palou Garau, Jaume
Tutor: Badell Serra, Pepa
Others: Universitat Oberta de Catalunya (UOC)
Cavero Vázquez, Reyes
Keywords: corporate image
political communication
opinion leaders
social networks
Issue Date: 19-Jun-2017
Publisher: Universitat Oberta de Catalunya
Abstract: Over the last years, election campaigns conducted by political parties have undergone a 180 degree turn. In this sense, Barack Obama's 2008 campaign to become president of the United States, marked a turning point in the way political parties and citizens communicate.
Language: Catalan
Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

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