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Title: Influencers gastronòmics: Una aproximació a les seves particularitats i a com bloguers i instagramers poden arribar a ser referències dins la comunicació gastronòmica
Author: Company Girbau, Cristina
Tutor: Creus, Amalia Susana
Others: Universitat Oberta de Catalunya (UOC)
Oliver Pérez, Marisa
Keywords: gastronomy
social networks
Issue Date: Jun-2017
Publisher: Universitat Oberta de Catalunya
Abstract: Our purpose is to analyze in an approximately way the characteristics of these profiles living on the network, and identifying the factors that can determine their success, the same ones that are leading them to be considered gastronomic communication referents nowadays.
Language: Catalan
Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

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