Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/66505
Title: Pla de comunicació: SEAT
Author: Cerdeño Salvador, Oscar
Tutor: Ammetller Montes, Gisela
Others: Universitat Oberta de Catalunya (UOC)
Segura Virella, Gemma
Keywords: communication plan
SEAT
marketing
Issue Date: 22-Jun-2017
Publisher: Universitat Oberta de Catalunya
Abstract: The automotive industry expects that during 2017 continue the growth trend in sales that began in 2015: the economic crisis was a setback very important for the sector, which is correcting these last years at a rate that should stay. Do not forget that the Spanish car fleet has an average of twelve years, so it would be advisable to renew older vehicles to ensure safety and respect for the environment, so plans will be required from authorities to get make this recycling.
Language: Catalan
URI: http://hdl.handle.net/10609/66505
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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