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http://hdl.handle.net/10609/66505
Title: | Pla de comunicació: SEAT |
Author: | Cerdeño Salvador, Oscar |
Tutor: | Ammetller, Gisela ![]() |
Others: | Universitat Oberta de Catalunya (UOC) Segura Virella, Gemma |
Abstract: | The automotive industry expects that during 2017 continue the growth trend in sales that began in 2015: the economic crisis was a setback very important for the sector, which is correcting these last years at a rate that should stay. Do not forget that the Spanish car fleet has an average of twelve years, so it would be advisable to renew older vehicles to ensure safety and respect for the environment, so plans will be required from authorities to get make this recycling. |
Keywords: | communication plan SEAT marketing |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 22-Jun-2017 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ![]() |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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ocerdenoTFG0617memòria.pdf | Memòria del TFG | 16,25 MB | Adobe PDF | ![]() View/Open |
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