Skip navigation
Universitat Oberta de Catalunya
EN
català
español
english
Universitat Oberta
de Catalunya
Home
Browse
Communities
& Collections
Browse Items by:
Author
Title
Issue Date
Subject
The Library Replies
Log in
Log in
Receive email
updates
Edit Profile
Repositori Institucional (O2)
Search
Search:
All the O2
Recerca
Artes y humanidades
Ciencias de la salud
Ciencias sociales
Tecnología y comunicación
Sense títol
Articles cientÍfics
Datos
for
Current filters:
Title
Author
Subject
Date Issued
Type of publication
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Type of publication
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Type of publication
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Type of publication
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Type of publication
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Type of publication
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-1 of 1 (Search time: 0.002 seconds).
previous
1
next
Item hits:
Issue Date
Title
Author(s)
2021-02
Maximizing customers' lifetime value using limited marketing resources
Marmol, Mage
;
Goyal, Anita
;
Copado Mendez, Pedro Jesus
;
Panadero Martínez, Javier
;
Juan, Angel A.
;
Euncet Business School
;
Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
;
Indian Institute of Management
Discover
Author
1
Goyal, Anita
1
Panadero Martínez, Javier
Subject
1
algorithms in marketing
1
algoritmes de màrqueting
1
algoritmos en marketing
1
customer lifetime value
1
intelligent marketing
.
next >
Date issued
1
2021
Type of publication
1
Article