Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/6801
Title: The future of television : advertising, technology and the pursuit of audiences
Author: Gluck, Marissa
Roca-Sales, Meritxell  
Citation: Roca, M.; Gluck, M.(2008). The future of television: advertising, technology and the pursuit of audiences. Los Angeles: University of Southern California.
Abstract: Broadcast television is in crisis. New technologies and devices have fragmented TV audiences into smaller segments. In this report, Marissa Gluck and Meritxell Roca Sales examine the media explosion that has fueled this fragmentation.
Keywords: television
advertising
technology
media
Document type: info:eu-repo/semantics/report
Issue Date: Sep-2008
Publication license: http://creativecommons.org/licenses/by-sa/3.0/es/  
Appears in Collections:Treballs, papers de recerca

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