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Title: Entorno de inteligencia de negocios para el análisis publicitario basado en anuncios de impacto visual de pantallas ubicadas en centros comerciales
Author: Quitian Gómez, Lina Marcela
Director: Amorós Alcaraz, David
Tutor: Guitart Hormigo, María Isabel
Others: Universitat Oberta de Catalunya
Keywords: data warehouse
business intelligence
Issue Date: 8-Jan-2018
Publisher: Universitat Oberta de Catalunya
Abstract: The present final master's project consists of the development of an advertising analysis tool based on visual impact of screens located in shopping centers. The central idea revolves around the design and implementation of a Business Intelligence system that facilitates the acquisition, storage and exploitation of data. The data is obtained by an advertising campaign was carried out in different places and processed through an Open Source tool. Additionally, said data warehouse is adapted to the multidimensional model that will provide the product with the required analysis capabilities. Finally, the Data WereHouse and the ETL processes are designed and implemented, to create OLAP cubes necessary to make an evaluative analysis of the tool, in terms of the visual impact generated on sales.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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