Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/81517
Title: Present i futur dels sistemes de mesura d'audiències de la televisió digital terrestre
Author: Reig Sole, Roger
Universitat Oberta de Catalunya
Vila Òdena, Irma
Morera Vidal, Francesc
Abstract: This work focuses on the analysis of the current methods of audience measurement, regarding the field of the broadcasts of digital terrestrial television, exploring the limitations of the system and showing how little it has adapted to the contemporary digital and global scene. Therefore, it performs a study of the system taking into account the main actors involved, the ecosystem where the current TV broadcasts coexist, and describes the related processes and languages. Besides, having as a theoretical and contextual frame of reference the new mobile technologies which are democratised and at hand to the majority of the population, this study proposes a model of measurement that is more reliable and adapted to the current technologies.
Keywords: ultrasounds
mobile applications
audiences
television
DDT
Type: info:eu-repo/semantics/bachelorThesis
Issue Date: 18-Jun-2018
Appears in Collections:Bachelor thesis, research projects, etc.

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rutxeTFG0618memòria.pdfMemoria del TFG3,21 MBAdobe PDFThumbnail
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rutxeTFG0618Wireframes.pdfWireframes556,78 kBAdobe PDFThumbnail
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rutxeTFG0618Descripció del sistema.pdfDescripció del sistema482,26 kBAdobe PDFThumbnail
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rutxeTFG0618Arquitectura del sistema.pdfArquitectura del sistema258,34 kBAdobe PDFThumbnail
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