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http://hdl.handle.net/10609/81609
Title: | Sistema d'intel·ligència de negoci per a l'anàlisi de la publicitat en entorns digitals |
Author: | Ribó Pascual, Albert |
Director: | Guitart, Isabel |
Tutor: | Amorós Alcaraz, David |
Others: | Universitat Oberta de Catalunya |
Abstract: | This paper will show how, thanks to Business Intelligence tools, we can be able to extract relationships between data in order to improve the performance of the ads. To do so, BI platforms will be studied, one will be chosen and all the necessary steps will be followed to obtain the necessary information and to be able to help with decision-making processes. A global vision will be obtained why BI platforms have become indispensable elements for the competitiveness of companies, supporting the complex analysis of multidimensional data to finally guide decision-making processes based on facts. |
Keywords: | business intelligence OLAP ETL |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jun-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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TFM-Lliurables.zip | 37,31 kB | zip, eina de compresio de macOS Sierra (10.12.6) | View/Open | |
aribopTFM0618memòria.pdf | Memoria del TFM | 2,77 MB | Adobe PDF | View/Open |
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