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Title: La comunicación en el punto de venta en la industria alimentaria
Author: Hernández Puente, Alaia
Tutor: Costa Romea, Meritxell
Keywords: communication
point of sale
food industry
Issue Date: 17-Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This final project focuses on knowing in depth what the communication at the point of sale is and what types of materials or supports exist and which ones are currently applied in food establishments. In addition, the research reveals the importance of this type of communication and how it influences customers' purchasing decisions.
Language: Spanish
Appears in Collections:Treballs finals de carrera, treballs de recerca, etc.

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