Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/87187
Title: León: Capital Espanyola de la Gastronomia 2018
Author: Mondéjar Jiménez, Juan Antonio
Murillo Anzano, José Ramón
Keywords: Positioning
Macro-environment
Micro-environment
Marketing plan
Gastronomic tourism
Issue Date: Dec-2017
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Continuous evaluation activity (PEC) of the subject Fundamentals of Marketing, within the degrees Administration and business management, Marketing and market research, Tourism and Labour relations and employment.
Language: Catalan
URI: http://hdl.handle.net/10609/87187
Appears in Collections:Proves d'Avaluació Continuada (PACs)
Proves d'Avaluació Continuada (PACs)
Proves d'Avaluació Continuada (PACs)
Pruebas de Evaluación Continua (PECs)