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Title: Plan de marketing de los postres lácteos frescos de la empresa Dhul
Author: Quinto Rodríguez, Yidda
Tutor: Iglesias Huix, Mariona
Others: Barrullas Bonet, Judit
Keywords: Dhul
brand positioning
research and develpoment
Issue Date: Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This study details the different phases of the marketing plan of the company Dhul (part of Andros, a French multinational corporation), and is aim to provide an end-to-end response to the need of reposition the brand in the Spanish territory, in order to bring the company back to a competitive level, and with a significant market share; through innovation of new packaging formats and the launch and development of healthier product ranges.
Language: Spanish
Appears in Collections:Trabajos finales de carrera, trabajos de investigación, etc.

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