Identitat visual del catàleg de fruiters del Parc Natural de la Zona Volcànica de la Garrotxa: manual d’identitat gràfica i prototip del catàleg de varietats tradicionals d’arbres fruiters de la Garrotxa

Gispert Bronsoms, Guillem

Identitat visual del catàleg de fruiters del Parc Natural de la Zona Volcànica de la Garrotxa: manual d’identitat gràfica i prototip del catàleg de varietats tradicionals d’arbres fruiters de la Garrotxa

Abstract

The main goal of this project is to develop a visual identity for publications related to the catalog of traditional fruit tree varieties managed by the Garrotxa Volcanic Zone Natural Park. This graphic identity will be embodied in a style guide and manual, and applied to a catalog prototype intended to serve as the basis for a future official publication open to the general public. Additionally, two secondary applications will be proposed: a pedagogical worksheet template in DIN A3 format and a vertical publication for social media. The graphic identity emerges from a convergent research and analysis process of existing catalogs published by both public and private entities, a SWOT analysis, and a divergent conceptualization based on a mood board. The basic identity of the Generalitat of Catalonia and the Natural Parks is followed and used as a foundation to create the symbol, logo, and harmonization forms. A color palette and typography are chosen in accordance with public administration requirements. The visual identity is applied to an interactive PDF catalog prototype, which can later be exported as a printable PDF for a potential printed publication. An example of an educational worksheet and a social media post using some elements of the visual identity are also shown. The resulting products meet the client’s needs and provide a solid foundation for designing the catalog and other types of publications.

Citation

Gispert Bronsoms, G. (2025). Identitat visual del catàleg de fruiters del Parc Natural de la Zona Volcànica de la Garrotxa: manual d’identitat gràfica i prototip del catàleg de varietats tradicionals d’arbres fruiters de la Garrotxa. Universitat Oberta de Catalunya (UOC). https://hdl.handle.net/10609/152147

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