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Fecha de publicaciónTítuloAutor(es)
2022-05Self-disclosure during the COVID-19 emergency: effects of narcissism traits, time perspective, virtual presence, and hedonic gratificationFu, Qian; Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Wu, Peng; Nanjing University of Science & Technology; Guizhou University; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2007-01Sistemas de venta en línea: un análisis de sus factores críticos para el pequeño comercianteRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
2014-12-10Social media marketing strategy: concepts and steps to form connectionsRodriguez-Ardura, Inma
2015-01-15Són els productes d'experiència adequats per a la venda online? O només ho són els productes de cerca? : Una revisió de la literaturaZaragoza Garcia, Toni; Universitat Oberta de Catalunya; Rodriguez-Ardura, Inma
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1Martínez López, Francisco José; Rodriguez-Ardura, Inma
2010-01-01Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2Martínez López, Francisco José; Rodriguez-Ardura, Inma
2023-01Summary of the e-Inclusion pilot courseLlados-Masllorens, Josep; Ramos de Luna, Iviane; Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya
2019-02Temas actuales de marketing, febrero 2019Ryan, Gerard; Rodriguez-Ardura, Inma
2019-02-15Temes actuals de màrqueting, febrer 2019Ryan, Gerard; Rodriguez-Ardura, Inma
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodriguez-Ardura, Inma; Martínez López, Francisco José; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2018-09-25The playfulness of Facebook - Shaped by underlying psychological drivers and gender differencesRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2023-07-06The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social normsRodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2010Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C adoptionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2020-06-27Understanding peer-to-peer, two-sided digital marketplaces: pricing lessons from Airbnb in BarcelonaLlados-Masllorens, Josep; Meseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2017-11-09What drives consumers to patronise a hedonic social network? an empirical test of consumers' experiences, and their impact on continuance intentionDoral, Fernando; Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2014-06-01What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intentionRodriguez-Ardura, Inma; Meseguer-Artola, Antoni
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