Engagement de les persones usuàries en comunitats de marca virtual d'esdeveniments esportius en temps de Covid-19

Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/129926

Title:	Engagement de les persones usuàries en comunitats de marca virtual d'esdeveniments esportius en temps de Covid-19
Author:	Babí Lladós, Joan
Tutor:	Morales-Pérez, Soledad
Abstract:	This master's thesis aims to answer the following questions: How have social networks contributed to engagement with sporting events during Covid-19? What was the nature of this engagement?
Keywords:	engagement virtual brand communities sport events social network covid-19
Document type:	info:eu-repo/semantics/masterThesis
Issue Date:	17-Feb-2021
Publication license:	http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Appears in Collections:	Trabajos finales de carrera, trabajos de investigación, etc.