Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/129926
Title: | Engagement de les persones usuàries en comunitats de marca virtual d'esdeveniments esportius en temps de Covid-19 |
Author: | Babí Lladós, Joan |
Tutor: | Morales-Pérez, Soledad |
Abstract: | This master's thesis aims to answer the following questions: How have social networks contributed to engagement with sporting events during Covid-19? What was the nature of this engagement? |
Keywords: | engagement virtual brand communities sport events social network covid-19 |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 17-Feb-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
jbabiTFM0221memòria.pdf | Memòria del TFM | 1,07 MB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License