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http://hdl.handle.net/10609/147426
Title: | Rediseño UX/UI de un proceso de checkout optimizado para las ecommerce del hoy |
Author: | Granda Prieto, Lucía de la |
Tutor: | Mor, Enric Giménez, Ferran |
Others: | Bellés Fabregat, Marc |
Abstract: | This document will present the development of a prototype for a conventional ecommerce checkout process. The need for this project arises from the lack of information on UX/UI methodology in checkout processes, as they require high technical knowledge of programming, in order to present improvements in usability that can be brought to reality. It is important that this project is closely linked to users, so we will develop several interviews with users, so we can meet the bases of the user centered design methodology (DCP), apart from having at various points in the process with potential users, the three phases of this project (research, prototyping and evaluation) will be a constant iteration on the same design idea, which again focuses on the DCP methodology. Apart from achieving a final product/service as a prototype of a checkout process, each of the individual insights that will be extracted as a possible improvement to existing checkout processes can be studied and applied to customers of the company Merkle, the company where I work as a front-end developer and that plays a mentoring role, providing me with all the information and resources available on the checkout process. |
Keywords: | e-commerce user experience interaction design |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 4-Jan-2023 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
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ldelagrandaTFM0123memoria.pdf | Memoria del TFM | 6,8 MB | Adobe PDF | View/Open |
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