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http://hdl.handle.net/10609/132466
Title: Rediseño del sitio web inchrestorations.com.au
Author: Manclús Clemente, Andrea
Director: Porta Simó, Laura  
Tutor: Zorrilla Berasategui, Mikel
Keywords: car restoration
usability
web design
Issue Date: 3-Jun-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: Simply being present on the web is not sufficient to reach users; it is necessary to analyse the advantages web presence can bring to be able to maximise the effects of available resource. A general redesign of the website has been carried out with a focus on presentation, updating the aesthetic and usability, conveying information to the visitor in a more clear and concise manner as well as improving the structure and organisation of tiered pages to present a more polished and professional deliverable. The project has also investigated other focus areas to support the website redesign. This has involved study of the classic car industry, both from a sales and restoration perspective, analysis of the web performance of the site and search engine optimisation. Google Analytics, among other tools, has been used to evaluate web traffic and monitor the status and development of the site through its metrics. To achieve these proposed improvements a number of templates have been developed using the CMS Joomla! where the website and some Hi-Fi prototypes are currently hosted. The different focus areas mentioned above have been worked on and adapted to the different formats creating responsive templates that are easy to implement without the need to have knowledge of web page programming.
Language: Spanish
URI: http://hdl.handle.net/10609/132466
Appears in Collections:Bachelor thesis, research projects, etc.

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amancleTFM0621memoria.pdfMemoria del TFM28.17 MBAdobe PDFView/Open
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